1-of-1 collectibles representing the first NFL ALL DAY Moments ever curated and minted.

Every product starts somewhere, and NFL ALL DAY started with the Genesis Moments.

During the 2021 season, our team began the process of developing digital highlight collectibles that chronicled the story of the NFL - the best plays, performances and stories memorialized forever in a way that fans can own them.

The Genesis Moments reflect the start of that process.

Before we opened up to fans in a closed-beta environment in late 2021, we began curating top highlights over the first 10 weeks of the season from some of the league’s most impactful players. 

We curated and minted 11 Genesis Moments per team, no more than one per player, for a total of 352 1/1 Genesis Moments. Each one marks the first play ever curated and minted on the blockchain for each particular player.


Our Playoff Push drop will mark the first-ever release of Genesis Moments.

To celebrate the close of our first full regular season, we’ll be inserting Genesis Moments from 10 major stars across our three pack types: Premium, Standard and Hot Route.

The 10 Genesis Moments will be inserted into upcoming packs as follows:

  • Saquon Barkley - Playoff Push Premium packs
  • Justin Jefferson - Playoff Push Premium packs
  • Ja'Marr Chase - Playoff Push Premium packs
  • Micah Parsons - Playoff Push Premium packs
  • Aaron Rodgers - Playoff Push Premium packs
  • J.J. Watt - Playoff Push Premium packs
  • Aaron Donald - Playoff Push Premium packs
  • T.J. Watt - Playoff Push Premium packs
  • Patrick Mahomes II - Hot Route packs
  • Another top star's Genesis Moment will be included in the Standard packs

As for the other 342 Genesis Moments, we will be making release decisions on a case-by-case basis - some will be earnable through Leaderboard initiatives, sweepstakes giveaways, or other forms of distribution. Some may be burned.

We are committed to distributing all Genesis moments by the end of the 2024 season.

Though all Genesis Moments are on the blockchain and therefore the public is able to identify which plays are represented, we have not yet made them viewable on the NFL ALL DAY website. In the next few months, we will ensure that all Genesis Moments - even those unreleased - will be viewable on NFL ALL DAY in some form.


If these Moments were minted first, will they feature the All Day Debut badge?

A: No. As we have made clear since rolling out Debut badges, Genesis Moments will be excluded from the application of ALL DAY Debut badges. Considering the delayed release of Genesis Moments and their nature as of 1-of-1s, we believe our current application of Debut badges to be optimal.