Tune into the NFL on any given Sunday, and you’re bound to be amazed a few times throughout the day. When it comes to incredible storylines and epic highlights, the league never disappoints.
If you’re a hard-core NFL ALL DAY collector, maybe you get up off your couch and shout “That’s gotta be a Moment.” If you’re newer… well, you’ll get there.
To celebrate all the incredible action we've seen in recent weeks, we'll be hosting our biggest celebration yet next Friday, November 18: Midseason Madness.
Whether you’re looking for the thrill of ripping packs, the satisfaction of earning new Moments you love or the camaraderie of the NFL ALL DAY community, Midseason Madness has something for you.
- THRILL-WORTHY PACK DROP
Pull Moments like Christian McCaffrey’s triple-crown game, Josh Allen’s acrobatic hurdle and AJ Brown’s dominant day!
- 6 CRAFTING CHALLENGES
Get your hands on Joe Burrow’s big day, Micah Parsons' first touchdown, Austin Ekeler’s explosion and more - using a mix of old Moments and new ones from the drop.
- ATHLETE APPEARANCES
Tap into exclusive Twitter Spaces conversations to hear from some of the players featured in the drop, including Travis Etienne Jr. and Alec Ingold.
- EXCITING GIVEAWAYS
Join in the community celebration throughout the day and get rewarded with chances to win prizes like signed memorabilia.
THE DROP: MCCAFFREY’S MAGIC, ALLEN’S ACROBATICS, BROWN’S BREAKOUT AND MORE
Our curation team has done the hard work of narrowing down all the amazing action from Weeks 5-8 of the season into a batch of 38 Moment editions – full of exciting ALL DAY Debuts and unforgettable must-mint performances - to be released in one Premium and one Standard drop.
- 12,000 Standard packs (5 Moments per pack) available for $59 each
- 5,000 Premium packs (8 Moments per pack) available for $119 each
- Each pack will include at least one Moment that can be used in a Crafting Challenge later that day (see below)
Over the next couple days, we’ll go week-by-week to share all the incredible stories and highlights that will shape the celebration – starting with Week 5 Moments announced later today. Stay tuned to our Twitter to experience the Moments.
Full details to come early next week.
NOTE: As a thank you for their dedication through the first half of our first season, VIP collectors (part of the Dapper VIP program) will have the option to receive a reservation link for both drops, ensuring they have a chance to rip new heat for their collection.
CRAFTING CHALLENGES: BURROW’S BIG DAY, EKELER’S EXPLOSION AND KELCE CARRYING KC
As soon as the marketplace opens after the drop, the action will be on - with a set of 6 Crafting Challenges in which you can score hot new Moments from some of the league’s top stars:
- Joe Burrow pin-pointing passes all day en route to 481 yards and four total TDs (Week 7)
- Micah Parsons scoring his first-ever touchdown on a remarkable return of a fumble recovery (Week 8)
- Austin Ekeler exploding for nearly 200 total yards and a pair of touchdowns to power a Chargers win (Week 5)
- George Kittle celebrating National Tight End Day by rising up for a contested snag in the end zone (Week 7)
- Aaron Jones hauling in a leaping grab in the end zone for a clutch 4th-quarter TD (Week 7)
- Travis Kelce dominating the red zone all night in a four-TD outing, all from inside the 10-yard line (Week 5)
From huge QB performances to clutch TD catches, each Crafting reward will represent a treasured addition to your collection if you choose to pursue it.
Crafting allows you to submit and burn Moments from your collection to grab epic fresh Moments right as they hit the market.
We'll release each Crafting recipe one by one over the course of the coming days. Right now, you can scope out what you'll need to earn Burrow's 481-yard performance.
ATHLETE STORIES: WHAT WENT INTO THE MOMENTS
So much effort goes into every play that becomes a Moment on NFL ALL DAY.
To help capture some of the stories behind the new Moments available and the incredible work that went into them, we’ll be joined Friday by some special guests on Twitter Spaces, including Travis Etienne Jr. and Alec Ingold celebrating their first-ever Moments on NFL ALL DAY.
JOIN THE CELEBRATION, WIN PRIZES
We love seeing the enthusiasm of the NFL ALL DAY community, and throughout the day, we’ll be incentivizing fans to get involved and share in the excitement.
With prizes like signed merch and NFL tickets, we’ll be rewarding fans for joining the queue, sharing content on social media and more. Details to come.