When will the Offensive rookie of the year finalist and Defensive rookie of the year winner Top Fans snapshots take place?
The top-ranking fans of each of the 5 Offensive Rookie of the Year finalists and the Defensive Rookie of the Year winner will automatically receive a /50 Legendary Moment from that player, with being a top 3 ranked fan of these players earning your choice (in order) of the serial number you’d like.
The winners for both awards will be announced at NFL Honors on Thursday, February 6th, with final AP voting numbers for all finalists released shortly after. (Last season’s award announcement here)
We will take a snapshot on Wednesday, February 12th at 1 PM ET of the top 5 vote getters for the AP Offensive Rookie of the Year and the winner of the AP Defensive Rookie of the Year award.
Can you provide an update on Genesis Moments?
Genesis Moments were the first Moments ever made on NFL ALL DAY. 342 of these 352 1-of-1 Genesis Moments remain in our possession.
We previously communicated a commitment to distributing all Genesis moments, if any were to be distributed, by the end of the 2024 season.
We understand the thoughtfulness that is required with any distribution plans for these special Moments, thus we will not be distributing them any sooner than August 1st, 2025 (if at all).
Are Banner Year Moments returning this season? If so, when will the Team Top Fans snapshot take place?
Yes!
Rare Banner Year Moments are team-based dynamic Moments - first introduced in Series 2 - from each of the 14 playoff teams. Each collectible will begin with five plays from wins in the 2024 regular season, but will grow to showcase a play from each playoff game the team plays in (emphasis on teamwork, scoring plays, turnovers, memorable reactions or plays late in the game).
As a reminder, the Top 50 fans for each playoff team will get a Banner Year Moment delivered heading into the postseason. The Top fan from each playoff team gets the #1 serial Banner Year Moment.
Lock Moments here to be in prime position to earn this community favorite collectible: https://nflallday.com/leaderboards/team
The Team Top Fans snapshot for all 14 playoff teams will take place on Monday, January 6th at 3 PM ET
Can you summarize what steps you took this season to grow the user base?
This season, we partnered with various groups to activate on exciting growth opportunities.
We have and continue to work with athletes to raise awareness and introduce relatable new user offerings to their fans, like Brian Thomas Jr., Brock Bowers, Ladd McConkey and others. In addition to athletes' audiences, we partnered with multiple content creators across a variety of mediums to talk about all of the compelling things NFL ALL DAY has to offer.
We were able to directly reach loyal NFL fans by partnering with 5 NFL Teams (Patriots, Jets, Rams, Jaguars and Ravens) through various initiatives to onboard new users like targeted email campaigns, social media posts, in and outside stadium activations, app push notifications and other things.
The NFL social media team helped us bring 'Moment of the Week' to life, which acted on the virality of top plays from the previous week as top hits in packs over the course of half the season. In concert, NFL Network ran various spots highlighting Playbook, 'Moment of the Week' and new user offerings.
Last, we worked closely with another large IP to allow thousands of fans attending an NFL game to claim a free collectible from that game, introducing digital collectibles to a wide group for the very first time.
Through these new partnerships, we have seen positive onboarding metrics and will continue to build off those initiatives moving forward.
Thank you for reading. If you have additional questions, let us know by emailing mailbag@nflallday.com for the next edition of this mailbag.
