DIVISIONAL ROUND MOMENTUM
The Divisional Round raised the stakes with tighter windows, bigger risks, and superstar moments that pushed teams one step closer to the Conference Championships. These are the plays that defined the weekend and the Moments you’ll be chasing in packs and unlocking through Set Reward Challenges:
- Drake Maye: Put the Pats firmly in control with a perfect drop in the bucket pass, ending with a slick one-handed touchdown snag from his receiver, flashing poise and playmaking beyond his years. (Legendary)
- Rashid Shaheed: Wasted absolutely no time while housing the opening kickoff for a touchdown on the game’s very first play. (Legendary)
- Caleb Williams: Absolute ice in his veins — extending the season with a massive touchdown, falling backward from near the 40 yard line on 4th-and-4 under maximum pressure. (Rare Reward)
- Ja’Quan McMillan: Kept Denver’s season alive with a clutch rip-away interception when everything was on the line that will go down as one of the most clutch defensive plays in NFL history. (Legendary)
- Bo Nix: Delivered in the biggest moment, dropping in an incredible touchdown pass to give the Broncos a final-minute lead. (Legendary Reward)
- Jaxon Smith-Njigba: Continued his historic 2025 campaign with another playoff touchdown, adding to an already legendary season. (Rare)
- Puka Nacua: Came through when it mattered most, ripping off a crucial 16-yard gain to put the Rams in game-winning field-goal range. (Rare)
- Will Anderson Jr.: Made his presence felt with a relentless eight-yard sack, hunting down Drake Maye and swinging momentum. (Rare)
The Divisional Round is where legends level up. Chase these Moments in packs or unlock them through Set Reward Challenges on the road to Super Bowl LX.
LEGENDARY, RARE & UNCOMMON PARALLEL PLAYOFF MOMENTS
Parallels continue for the NFL Playoffs with new tiers joining the chase.
Sapphire (/25) and Emerald (/50) Rare Parallels are back for the postseason, while Legendary-tier (/1) and (/5) and Uncommon (/99) Parallels make their playoff debut. Each tier has a specific way to collect, just like during the regular season.
How to earn them:
/1 & /25 Parallels
The ultimate postseason prizes. These Legendary (/1) and Sapphire (/25) Parallels can only be earned through Trade-In Auctions, where collectors exchange Moments to unlock brand-new, limited-edition playoff collectibles. These auctions permanently remove Moments from circulation, raising the stakes — and the prestige — of every Parallel earned. Use these Moments to earn the top Moments from the round in locking challenges!
/5, /50 & /99 Parallels
Your shot starts in packs. Legendary (/5), Emerald (/50), and Uncommon (/99) Parallels are exclusively hidden inside playoff packs, waiting to be pulled. Each tier brings increasing scarcity and postseason energy, with Emeralds returning as fan-favorite grails and brand-new /5 and /99 Parallels debuting for the first time. Use these Moments to earn the top Moments from the round in locking challenges!
Each playoff tier will also feature a standard edition Moment, giving collectors multiple paths to chase the biggest plays and build their postseason collection. Ruby Parallels will not return for the NFL Playoffs.
In total, only 36 of each Legendary, 274 of each Rare and 599 of each Uncommon will exist, making the Moments from these playoffs some of the most exclusive we have ever made.
THE PACKS
Divisional Round Packs capture the plays that changed everything.
Elite performances. Massive moments. One step closer to Super Bowl LX.
DIVISIONAL LEGENDARY PACK — $499
20 packs available via pre-order draw beginning January 22 at 4 PM ET for just 1 hour.
DIVISIONAL PREMIUM PACK — $69
299 packs available starting at 5 PM ET on a first-come; first served basis.
OTHER PACKS
DIVISIONAL STANDARD PACK — $9
3,499 packs available starting at 5 PM ET on a first-come; first served basis.
DIVISIONAL PREMIUM CHANCE PACK — $19
2,499 packs available starting at 5 PM ET on a first-come; first served basis. $8 instant buyback offer on every pack.
The NFL Playoffs are in full swing, and the Divisional Round was where legacies began to take shape.
The second round delivered unforgettable action—and now it’s your chance to collect the best of it while positioning yourself for what’s next.
Collectors who purchase a Divisional Round Pack from the drop will earn a top play from the Conference Championships, delivered as a Moment airdrop after Championship Weekend. This Moment will be minted to the exact number of unique collectors who secured a pack during the drop—so once it’s gone, it’s gone. (Limit one per user.)
SUPER BOWL MVP
The Super Bowl MVP stands at the pinnacle of the NFL…a performance that lives forever in league history. On NFL ALL DAY, that legacy becomes an epic collectible!
Once again this season, the Super Bowl MVP Moment will be minted in the Ultimate tier, our most exclusive level. A /1 signature edition Moment, as well as an /10 edition will be created.
Here’s how you can get your hands on the these historic Moments:
- 1 will go to winner of a trade-in auction, with the #1 serial up for grabs. The collector that trades in the most Legendary Moments from the player will win! If the player doesn’t have at least 2 Legendary editions, alternative requirements will be made.
- 1 will go to the MVP’s Team’s Top Fans board, where a weighted draw of the top 10 collectors will be used to select the winner. An unannounced snapshot will be taken in the week following the Super Bowl.
- 8 of the /10 and the /1 signature edition Moment will be in Super Bowl LIX packs - having a strong collection will help you earn packs via trade-ins.
Like previous drops this season, you’ll be able to use your collection to earn epic rewards:
- Wild Card Weekend Premium Packs (Starting Thurs Jan 22)
- Wild Card Weekend Legendary Packs (Starting Thurs Jan 22)
- /1 Obsidian Parallel Legendary Moments (Starting Fri Jan 23)
- /25 Sapphire Parallel Rare Moments (Starting Fri Jan 23)
After consideration and feedback received from core collectors, as a test for the playoffs, 1/1 Moments earned via trade in auctions will have an average sale price applied to them.
Here’s how it will work: 1/2 of the total average sale price of the Moments submitted will become the ASP for that Moment (max of 5k ASP). Example: Collector A wins the trade in auction for the 1/1 Moment with $8,000 in ASP submitted, the Moment gets a $4,000 ASP applied to it.
To be overly clear, this only applies to Moments earned via trade in auctions and only during this playoff run. We encourage collector feedback on this as the playoffs go on as we look for ways in the future to improve the collector experience.
Every Divisional Round Legendary, Premium, and Uncommon Moment plays a role in unlocking the top rewards from the Divisional Round set through Locking Challenges. As the playoff field tightens, every Moment matters more than ever. (/1 Moments are not included in locking challenges)
Legendary Reward
Lock the required Legendary Moments to earn Bo Nix’s game-defining heroics — an incredible perfectly placed touchdown pass that gave the Broncos a final-minute lead in a moment that defined the Divisional Round. Forever remembered as a playoff hero.
Premium Rewards
Lock Divisional Round Premium Moments to earn elite performances from Caleb Williams, who for his second week in a row delivered when the season was on the line, heaving a clutch touchdown while falling backwards on 4th-and-4 to keep the playoff run alive, and standout rookie RJ Harvey, who sparked Denver’s overtime hopes with an elusive 24-yard burst that flipped momentum at a critical juncture.
Uncommon Rewards
Complete Uncommon Locking Challenges to earn breakout Divisional Round Moments from rising rookies making the most of their opportunity with Kyle Monangai running angry and decisive, ripping off a ferocious first-down run against the Rams in a statement playoff moment, and Jayden Higgins who did all he could with counterpart Nico Collins out, with a key 16-yard reception, showcasing poise and trust under postseason pressure.
That’s not all. Collect every Playoff Uncommon Moment throughout the NFL Playoffs to complete a Locking Challenge for a top play from a player on the winning team of Super Bowl LIX. (While unlikely, this could appear as that player’s second Moment in the set.)
All locking rewards will only have one window to earn, unlike the regular season.
PREDICTION CHALLENGES
Just like in the Wild Card and Divisional Rounds, use 2025 Season Banner Year Moments to make predictions on teams that will win in their respective round for epic prizes. As the total teams remaining decrease, the prizes will ratchet up!
Conference Championship Challenges are live now, make your predictions here: https://nflallday.com/challenges/active
