GEARING UP FOR GROWTH
As the NFL season kicks off, NFL ALL DAY is leaning into a variety of bold strategic partnerships designed to bring the passion and love for digital collectibles to hundreds of thousands of fans worldwide.
Through better integrations with NFL clubs, authentic athlete team-ups, and expanded digital activations with the NFL's offical ticketing partners, this season is all about scaling brand recognition, rewarding and meeting NFL fans where they are, deepening fan engagement, and ultimately growing this incredible community of fans.
NFL CLUB PARTNERSHIPS
What do Joe Burrow, CJ Stroud, Drake Maye, and Travis Hunter all have in common? They’re the star faces of the franchises NFL ALL DAY has entered season-long partnerships with to bring new NFL fans to ALL DAY in fully customized ways.
Fans of the Bengals, Texans, Patriots, and Jaguars will get exclusive, tailored offerings to connect fans more closely with the Moments they love.
Fans who attend these teams’ home games will have the chance to claim complimentary digital collectibles, giving them exclusive rewards commemorating the performances they witnessed. Download their teams’ apps and attend their home games. We think you’ll like what you see all season long.
ATHLETE PARTNERSHIPS
Star power matters.
NFL ALL DAY couldn’t be prouder to share we’ve entered season-long partnerships with two dynamic superstars: Malik Nabers and Josh Jacobs.
Our VIPs who got to attend our exclusive NFL Draft experience in Green Bay last April unanimously returned from that experience blown away by how down to earth and authentic Josh Jacobs was. Jacobs was not only interested in collecting his Moments, but actually chased his special serials, we knew he was the exact type of partner we’d want to lock in with for the season.
Malik Nabers, meanwhile, fresh off of one the most explosive rookie seasons in NFL history, has staked his claim as a superstar in the NFL’s biggest market, and we couldn’t be more excited to have him as an ambassador.
Beyond Jacobs and Nabers, NFL ALL DAY has locked into partnerships with exciting 2025 rookies from the class.
Later this season, claim your commemorative 2025 NFL ALL DAY pack, featuring a limited edition Moment from either Josh Jacobs or Malik Nabers.
TOP NFL CREATORS
In the last year, we’ve made tremendous progress toward easing the entry point for NFL fans to get engaged on ALL DAY. This season we’re taking advantage of our brand new first time collector experience and are expanding our megaphone through partnerships with nearly a dozen of the NFL’s most influential content creators:
Simply put: these creators know their audience better than anyone and fully agree that NFL ALL DAY is something their fans need to know about.
YOUR TICKET BECOMES A COLLECTIBLE
Last season, NFL ALL DAY dipped its toes in the water for the first time, working with the league’s official ticketing partners to deliver exclusive digital collectibles to fans who attended games across the league.
OWN THE PLAYS THAT DEFINE THE SEASON
All these initiatives ladder up to one common goal: growing the best community in football.
Through these partnerships with teams, athletes, creators, and Ticketmaster, NFL ALL DAY is pulling out all the stops to make this the very best season yet.
Digital collectibles are an inevitable part of the NFL fan’s journey. This season the all new NFL ALL DAY charters the beginning of the digital NFL fan revolution.
