It’s the biggest game of the year.

And we’ve got a big week to match it on NFL ALL DAY.

Last week, we made a pit stop in Las Vegas, where excited NFL ALL DAY collectors came out to our meet up with Alec Ingold and other NFL players.

This week, we’re sending four collectors - and their plus-ones - to the Super Bowl, three who topped our playoff-long All-Pro Playbook Leaderboard and one who won our January pack sweepstakes.

Congratulations to:

  • Jweeezzzy, Kookaburra and Cuteknick - who earned their way to the Big Game by taking the top 3 spots on our playoff-long All-Pro Playbook Leaderboard
  • Dhaul42 - the lucky winner of our pack sweepstakes

And that's not all - we’re leveling up their experience with an invite to a special party in Phoenix this week. Stay tuned to our social media to see some of the action!

For the first time ever, we’re giving fans a chance to pull incredible Moments from past Super Bowls - with a limited Super Bowl flashback drop this week.

Headlining the drop is the Chiefs' Super Bowl LIV comeback, enshrined as a super-precious Ultimate-tier Moment - join the pack draw and you could be one of 10 to own the historic effort led by Patrick Mahomes II.

With that incredible Moment as the centerpiece, the drop also features:

  • Other iconic Super Bowl Moments from Larry Fitzgerald, Reggie White, Doug Williams, Jacoby Jones and more
  • Historical playoff Moments from Donovan McNabb, Richard Sherman, Brian Dawkins, Marshall Faulk, Steve Smith Sr. and more

Click here to read more on the drop!

As for the incredible plays produced this Sunday, you’ll have a chance to own those in an upcoming drop featuring the top Moments from this year’s Playoffs. Let us know on Twitter which plays you hope to see and tag us @NFLALLDAY!

First, though, we’ll sort out which incredible highlights will be added to the Dynamic Moments for each of the playoff teams - with a live stream Fri., Feb. 17.

Your Super Bowl party just got more exciting.

To celebrate the week, we've got two new ways for you to line up exciting pack rips - for you and your friends who are new to NFL ALL DAY!


Today, we're be debuting a new peer-to-peer pack marketplace, where fans can buy and sell unopened packs from previous releases. That means you can:

  • Buy and rip the packs you want
  • Shop previously sold-out packs
  • Hold sealed packs that will become more scarce over time

Click here to check it out! And to review the contents of all NFL ALL DAY packs, click here.


By the end of the week, you'll also have the ability to create and gift custom packs to your friends who aren't yet on NFL ALL DAY.

Know who you’re going to be watching the game with?

Pick 3-5 Moments from your collection you think they’ll like, package them up, and send the pack to your friend.

If they sign up, rip the pack and make a purchase, you’ll get a pack yourself!

TIP: For their first purchase, we recommend steering them toward the Starter Playbook, where they can buy a $10 pack and instantly get $10 Dapper credit back.

There's nothing like hearing a football breakdown straight from the source, and this Friday we're celebrating the end of our first full season by adding exclusive audio narrations to several Moments from some of the biggest icons of recent NFL history:

  • Richard Sherman
  • Calvin Johnson
  • Larry Fitzgerald
  • Chad Johnson

Want to grab a Moment from one of these stars now? Hit the marketplace to pick one up before the audio comes Friday!