This week, claim your part of NFL playoff history.

The NFL Playoffs are where legends are truly made. Every January and February, the pressure rises, the spotlight grows brighter, and the game’s biggest stars deliver plays that echo through time. From last-second miracles to record-shattering performances, playoff football has given fans some of the most unforgettable moments in NFL history.

Now, those historic plays return, reimagined as Playoff Icons, arriving on NFL ALL DAY in packs this Tuesday.

Headlined by ultra-rare 1-of-10 Ultimate-tier Moments, this drop celebrates the plays that defined champions and shaped football lore.

This week will showcase 1-of-10 Ultimate-tier Moments like:

Eli Manning’s “Helmet Catch”
Few playoff plays are as celebrated as this one. Facing near-certain defeat, Eli Manning escaped pressure and threw deep where David Tyree pinned the ball to his helmet for an improbable 32-yard gain that helped swing a Super Bowl in the Giants’ favor.

Jerry Rice’s Super Bowl performance
When it comes to postseason dominance, Jerry Rice set the standard. This 1-of-10 Ultimate Moment celebrates his record-setting 215 yard performance and Super Bowl dominance, anchored by an unforgettable one-handed catch that showcased his clutch greatness.

Terry Bradshaw’s 64-yard touchdown throw
Bradshaw delivered one of the most explosive Super Bowl plays of all time, a deep, 64-yard touchdown strike that remains legendary for its precision and impact. Fans still rank it among the greatest championship throws ever.

This Super Bowl Sunday, prepare for an epic Tuesday drop and chase the iconic plays that turned football history into legend.

The Stars Are Talking About ALL DAY

Decades later, the Moments still hit the same.

On Saturday, Eli Manning and Jerry Rice revisited two iconic plays on social media as their Ultimate Moments come to NFL ALL DAY next week.

Interact with Eli Manning

Interact with Jerry Rice

Chase Legendary & Rare Moments from icons such as:

Eli Manning delivering a classic postseason connection to Mario Manningham, a perfectly placed throw that flipped field position and set the stage for Ahmad Bradshaw’s game-winning Super Bowl run. (Legendary-tier Expert Set Collecting Challenge Reward)

Kevin Dyson finishing the unforgettable Music City Miracle, taking a lateral-filled kickoff 75 yards to the house to seal a 22–16 playoff win in one of the most shocking endings in NFL history. (Legendary-tier Set Collecting Challenge Reward)

Santonio Holmes making an impossible, back-of-the-end-zone catch to clinch a Super Bowl victory, a moment forever etched into championship lore. (Legendary-tier Set Collecting Challenge Reward)

Emmitt Smith taking over after halftime with a punishing two-touchdown performance, guiding Dallas to a Super Bowl XXVIII win through sheer will and dominance.

Jerry Rice putting together a three-touchdown Super Bowl masterpiece, delivering one of the greatest big-game performances ever by a wide receiver.

Larry Brown completely changing the course of Super Bowl XXX with two interceptions, earning MVP honors through a defensive takeover for the ages.

Thurman Thomas lowering the shoulder on a Super Bowl run, showcasing his fierce, do-everything style with a statement “truck stick” against the Giants. (Rare-tier Set Collecting Challenge Reward)

Lynn Swann soaring for an acrobatic 53-yard catch in Super Bowl X, punctuating an MVP performance defined by elegance, timing, and championship poise. (Rare-tier Set Collecting Challenge Reward)

Playoff Icons Packs

From Jerry Rice taking over Super Bowls to Eli Manning delivering under championship pressure, the greatest plays in NFL playoff history take center stage in Playoff Icons Packs.

LEGENDARY PACKS: $449

  • 50 packs for sale via 1 Hour Draw starting 12 PM ET Feb 10
  • 2 Legendaries OR 1 Legendary and 1 Ultimate (over 16% chance)
  • 2 Rares

PREMIUM PACKS: $24

  • 2,399 packs for sale on a first come, first served basis starting at 1 PM ET Feb 10
  • 2 Rares OR 1 Rare and 1 Legendary (6% chance) OR 1 Rare and 1 Ultimate (6 in packs)

PREMIUM CHANCE HIT: $15 (Instant Buyback)

  • 1,299 packs for sale on a first-come; first-served basis starting at 1 PM ET Feb 10
  • Chances at rare, Legendary & Ultimate Moments from the ALL DAY historical catalog
  • 2 Ultimates In packs
  • Don’t like your pull? Instant $6 buyback offer.

CHANCE HIT: $5 (Instant Buyback)

  • 6,999 packs for sale on a first-come; first-served basis starting at 1 PM ET Feb 10
  • Chances at Rare, Legendary & Ultimate Moments from the ALL DAY historical catalog
  • 2 Ultimates In packs
  • Don’t like your pull? Instant $2 buyback offer.

SPECIAL OFFER: Earn a Moment From Jerry Rice

Be among the first 3,000 fans to purchase a $5 Playoff Icons Chance Pack, and you’ll guarantee yourself a Moment from Jerry Rice — with one of those packs containing his 1-of-10 Ultimate Moment. (Max of 1 Moment earned per account)

For the next few days, dive into a special end-of-season run of trade-ins where collectors can score premium rewards (including packs and Ultimate Moments).

It’s your chance to use your collection to earn the biggest prizes of the playoff run!

  • Playoff Icons Packs: Starting Feb 9
  • #1 Serial Ultimate Moments: Starting Feb 10
  • Signed Jerseys from Eli Manning and Jerry Rice: Starting Feb 11

On Tuesday, active collectors will receive a 1-Moment airdrop pack, featuring a top historical Moment in the ALL DAY catalog, including the chance at an Ultimate-tier Moment.

Not thrilled with your pull? No problem. Take your shot in the Trade-In Challenge, where you can swap for a brand-new 1-Moment pack...again with the chance at an Ultimate.

This Playoff Icons drop brings some of the biggest set locking rewards of the season.

Earn rewards from top legends, including:

  • Eli Manning (Legendary - Expert Reward)
  • Kevin Dyson (Legendary Reward)
  • Santonio Holmes (Legendary Reward)
  • Jerry Rice (Rare - Expert Reward)
  • Terry Bradshaw (Rare Reward)
  • Thurman Thomas (Rare Reward)
  • Lynn Swann (Rare Reward)

We are running it back…

Lock all three Ultimate Moments from the drop and you’ll earn exclusive rewards:

A signed jersey from Eli Manning and a signed jersey from Jerry Rice, two legends whose playoff performances defined generations.

Every purchase from the Marketplace now until Feb 20 increases your entries to win, giving you the chance to show off your fandom in a big way. (See official rules.)

Shop here: nflallday.com/marketplace/moments

Your Vote Matters

Think you know your NFL history?

Starting Tuesday, the debate is on. Cast your free vote for the play you believe deserves the title of greatest in NFL history. One lucky voter will take home a signed Eli Manning jersey.

Playoff Legends, Now Yours To Collect

The NFL Playoffs are where legacies are cemented. Every throw, catch, run, and stop carries the weight of history and now you can collect the very Moments that defined championship football.

With Ultimate-tier chases, Legendary Moments, trade-ins, airdrops, and exclusive signed jersey rewards, this drop captures everything that makes playoff football unforgettable.

Feel the pressure. Relive the greatness.

Own the icons of the NFL Playoffs.